Ya es hora, ¡Ve y Vota!”

“YA ES HORA” is a historic civic participation campaign targeting the Latino community that was launched through a coalition of the nation’s largest and most established Latino organizations and the country’s largest Spanish-language media companies to significantly increase naturalization rates and electoral participation in the 2008 presidential elections. The effort has been organized into two strategic phases: “YA ES HORA ¡CIUDADANÍA!”, which worked to mobilize over one million eligible legal permanent residents to apply for U.S. citizenship in 2007, and now, “YA ES HORA ¡VE Y VOTA!”, which seeks to register and mobilize millions of Latinos in 2008. The campaign represents the largest and most comprehensive effort to incorporate Latinos as full participants in the American political process. The national effort is lead by Univision Communications Inc., ImpreMedia, Entravision Communications, the National Council of La Raza (NCLR), the National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund and Mi Familia Vota Education Fund.